Housing.com introduces routing for home seekers

Housing.com announced the launch of ‘Routing’, a feature that allows the consumers to search for a home based on commute time or on-road distance from any specific establishment like a school, workplace, hospital, railway station etc. Targeted for buy and sell category, this feature is currently live on the website and available for home seekers in Mumbai, Pune, Chennai, Hyderabad, Bangalore, Kolkata and Delhi-NCR. Housing.com has introduced ‘Routing’ with a special focus towards home seekers who are new to a city and might be unaware of the geographies and demographics in different localities. Its time algorithm quality assumes average traffic during post office evening hours where mode of commute is by road. Post the soft launch a week ago the website has witnessed almost 40% surge in engagement (properties viewed per user) and 60% increase in conversions for buy in establishment searches. Housing.com currently receives approx. 2 lac unique visitors on monthly basis. Snehil Buxy, Chief Product Officer, Housing.com said, “Our focus is to solve the pain points in home buying and selling in the real estate segment and bring convenience to the consumers. During our research, we realised that almost 30% of all searches in the real estate industry come from users who are not certain about the locality they want to live in. We are confident that ‘Routing’ will bring forth a new intuitive form of home search and ease the process of buying and selling for consumers.”