The new breed of homeowners is tech savvy and their home designs reflect convenience and functionality along with aesthetics. When it comes to home products especially lighting –3 factors count the most, Smart Features, Energy-efficiency and Value for Money.
Rajesh Sharma agrees that the smart home revolution is no longer a niche—it’s a lifestyle expectation. “Today’s younger generation is driving design choices. They want everything smart—TVs, switches, fans, lights—all controlled through their phones,” says Rajesh Sharma. He credits social media and mobile-first habits for accelerating this shift. “Even while taking a shower, the phone is in hand. That’s the biggest influencer.”
How is GM Modular positioned to navigate the current market challenges and capitalize on emerging opportunities?
GM Modular’s product line reflects the new demand, offering wireless fans, smart switches, and app-controlled lighting systems that blend aesthetics with automation. We’re bridging the gap between beauty and intelligence.
We focus on durability and recyclability. A long shelf life reduces carbon footprint, and if needed, our products can be reused. GM’s R&D team is actively designing solutions that meet energy efficiency standards while remaining relevant over time.
In terms of technology, how about the scalability of the products and third-party integration?
GM Modular’s smart systems are built to integrate with third-party platforms like Amazon Alexa, Google Home, and Apple’s Siri. Technology changes fast. Our products are open-ended so they can evolve with it. This flexibility ensures GM’s offerings remain compatible across ecosystems and future-ready.
To address the concerns around data privacy, we make our app as robust as possible with password protection and backend checks. But ultimately, data security also depends on the phone and service provider. GM ensures its apps meet platform standards before release.
What is your target audience and what are the branding strategies of GM Modular?
GM’s ambition is bold: “We want every Indian—140 crore plus—to own at least one GM product. From basic switches to high-end automation, the brand’s portfolio spans the entire electrical spectrum. We cover everything—from pins to power boards.
Branding GM’s vast product range is no small feat. Our strategy spans electricians, dealers, designers, and end-users, with a strong push on social media. We’re learning on the job as the technology keeps changing, and we keep adapting to reach out to the homeowners via social media and any emerging new channels.
Any revenue forecasts you would like to share.
With India’s real estate sector booming, GM Modular is scaling up. We’re setting up state-of-the-art factories in Hyderabad and other regions to meet demand. The company is optimistic about the next decade.
GM Modular aims to grow 2.5 to 4 times over the next five years. By God’s grace, we’ve met our targets so far and we’re confident about what’s ahead.
