In a world where luxury is constantly being redefined, Behzad Kharas, Chairman and Managing Director of The BNK Group, stands out for his ability to blend opulence with authenticity. His design philosophy is rooted in creating personalized, emotionally resonant spaces that reflect the evolving aspirations of India’s luxury clientele. For Kharas, luxury is not about excess — it’s about intentionality, timelessness, and a seamless integration of aesthetics with functionality.
“At the heart of our design approach is the belief that every space should tell a story — a story that’s unique to the person inhabiting it,” says Kharas. “We don’t subscribe to a singular design style. Instead, we draw from multiple influences to create interiors that are refined, balanced, and deeply personal.”
The BNK Group’s signature lies in its ability to deliver bespoke interiors that balance contemporary elegance with bold creativity. Whether it’s a sprawling penthouse or a boutique hotel, each project begins with understanding the client’s personality, lifestyle, and aspirations. This level of customization results in spaces that are not only visually stunning but also deeply functional.
“Our role as designers is to listen first. When we understand how a client lives — their daily rhythms, priorities, and passions — we can create environments that truly serve them,” Kharas explains. The studio’s commitment to space planning ensures that every inch is optimized, with a thoughtful layering of materials, textures, and lighting that contributes to a holistic design experience.
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As consumer preferences evolve, Kharas notes a significant shift toward curated minimalism, responsible material choices, and an increased demand for integrated smart technologies. “Today’s luxury is less about visual grandeur and more about emotional connection and sustainability,” he says. “Our clients want homes that reflect who they are — spaces that are intuitive, energy-efficient, and future-ready.”
Sustainability is a core tenet of The BNK Group’s design philosophy. From ethically sourced woods and regional marbles to energy-saving systems and recycled materials, the studio is deeply committed to minimizing environmental impact without compromising on luxury. “Sustainable design isn’t a trend — it’s a responsibility. We use materials that age well, reduce waste, and honor craftsmanship,” Kharas affirms.
India’s rich cultural heritage also plays a pivotal role in shaping the firm’s aesthetic language. Whether it’s through traditional joinery techniques, handcrafted elements, or climate-responsive layouts, Kharas believes that authenticity lies in honoring local roots while embracing global influences. “Design should be grounded. We often reference India’s artistry — not as replicas, but as reinterpretations. The idea is to evolve tradition, not just preserve it.”
Looking ahead, Kharas envisions a future where Indian design is globally celebrated for its depth, diversity, and innovation. “We’re in a transformative era. With greater access to global resources and platforms, Indian designers are no longer just following trends — we’re setting them. There’s a surge in ‘Made in India’ creations that merge technology with craftsmanship, creating a design identity that’s both modern and rooted.”
The integration of immersive experiences, new materials, and digital interfaces is reshaping how spaces are conceived and experienced. “Design today goes beyond form — it’s about feeling. Whether through soundscapes, smart lighting, or adaptive layouts, we aim to engage all the senses,” says Kharas.
Through it all, the foundation remains the same — to create spaces that feel luxurious not because they are expensive, but because they are deeply attuned to the people who inhabit them. With a future-forward lens and a soul steeped in tradition, Behzad Kharas and The BNK Group continue to redefine what luxury means in India and beyond — one bespoke space at a time.
