The mall was envisioned to address the much required retail hub that is customer-centric and the perfect blend of a relevant retail mix and convenience shopping. Orion Uptown is well poised to cater to the immediate micro-market, primarily comprising young working professionals and double-income nuclear families with a burgeoning middle income. It is also close to the up-country market and will serve as a welcome pitstop for highway travellers.
Apart from the signature comforts and ambience, the mall features a good mix of fast fashion brands, hypermarket and utility formats such as consumer electronics, international chain of QSRs and entertainment. The leading brands which are currently operating in the mall include PVR Cinemas with 5 screens, Reliance Digital, Health & Glow, Reliance Trends, Max Fashion, Pizza Hut, Flavours of Malabar, Go Colours, etc. And, brands such as Burger King, Taco Bell, KFC and ALL Market (Hypermarket) are opening soon.
“Our approach to Orion Uptown was conscientiously different right from the planning and conceptualization stage to all the way up to execution and launch of the Mall. Instead of leaving it as run of a mill neighborhood mall, we explored every avenue and curated a specific set of factors to offer a high utility immersive neighborhood retail experience of consumer relevance and convenience. By meticulously analyzing the location and its populace, the proximities, road accessibility and nearby towns, we defined our own vision of what the mall should be. I think the real magnitude of our efforts will be evident to anyone who visits the mall. I believe Orion Uptown is so much more than just a neighbourhood mall.” opines Shashie Kumar, COO – Retail, Brigade Group.
Orion Mall has also launched a free Bus Shuttle Service for customers from Kolar and Malur to and from Orion Uptown Mall. We believe that this will make it more convenient for customers of these high potential towns to visit the newly launched mall.
